The Foundation
-
This package focuses on your brands visual identity, including the logo, ensuring each element maintains a cohesive look. The Foundation is great if you are starting out and have set a clear direction and purpose, but aren’t ready or able to fully invest yet.
-
✧ Brand Questionnaire
✧ Mood Boards and Creative Direction
The Brand Presentation will include the initial design concept along with an explanation and reason behind the design
✧ Logo suite
Primary/main logo used to represent your brand
Secondary or alternate version of your primary logo created for flexibility & to fit where your primary logo won’t
Submark/Logo mark which is a simplified, small identifiable design used in small spaces, where your primary logo doesn't fit, like social media profiles
✧ Colour palette & Typography pairing
✧ Choice of one Brand asset such as a pattern, illustration or icons
✧ Brand quick guide to help you understand how to use your logo and assets. This includes two mockups to see your brand in action.
✧ 2 rounds of revisions included
✧ Timeline estimate - 4 - 5 weeks
The Essential
-
This package is ideal for businesses who are ready to fully invest and build on their foundation with an in-depth strategic brand and visual identity. You can fully customize this package by incorporating unique brand assets that speak directly to your audience.
-
✧ Brand Questionnaire
✧ Mood Boards and Creative Direction
The Brand Presentation will include the initial design concept along with an explanation and reason behind the design
✧ Logo suite
Primary/main logo used to represent your brand
Secondary or alternate version of your primary logo created for flexibility & to fit where your primary logo won’t
Submark/Logo mark which is a simplified, small identifiable design used in small spaces, where your primary logo doesn't fit, like social media profiles
✧ Colour palette & Typography pairing
✧ Brand assets such as a patterns, illustration and icons
✧ Brand Guidelines to help you fully understand and implement all assets. This includes detailed mockups to see your brand in action.
✧ 3 rounds of revisions included
✧ Timeline estimate 6 - 8 weeks
Custom Creative
-
Mix and match services, include specific add-ons to your logo design or visual identity package or request help with creative direction.
Custom Creative can also be a great option if you are looking to do a refresh or rebrand.
Add-ons
-
Below are additional services you can add to your project, or request as a stand alone service. Please indicate your interests when completing the enquiry form or when sending an email.
Not sure on what would work best with your project?
No problem, I can offer guidance to ensure the service is a good fit!
-
✧ Design consultations
✧ Illustrations, patterns, surface patterns, icons, social media templates
✧ Business cards, stationary, thank- you cards, loyalty cards
✧ Event materials, flyers, banners, table runners
✧ Stickers, menus, labels
✧ Custom apparel, handmade one of a kind silkscreen prints
✧ Logo package as a standalone service can be requested. This includes a full logo suite, colour options, 1 page user guide with 2 rounds of revisions
If you don't see it ask, I may be able to help!
Process Overview
INQUIRY
Use the link below, or visit the contact page, to fill out an Inquiry Form. Please allow 24 - 48 hours (weekends/holidays) for a response. I will contact you to arrange a free discovery call via Google meet to discuss your project, business and goals. Once we determine we are a good fit, you will receive a custom proposal for your to review.
ONBOARDING
With the proposal accepted, you will receive your contract and first invoice for a 50% non-refundable deposit. Once they have been settled, you will receive your Welcome Pack which includes information on the process and next steps.
DESIGN
With all the information in hand, I will now take the time to strategize and begin the design process!