Dexterity Professional Development
Project Overview
Project Scope:
Primary Focus: Enhance the visual identity of the online courses to ensure a cohesive, on-brand, clean, and visually appealing design that improves user experience and functionality.
Secondary Focus: Develop marketing collateral for conference use, maintaining brand consistency across all materials.
Design Elements:
Utilize the existing brand logo, fonts, and established color palette (primary, secondary, and accent colors) to maintain brand recognition and consistency.
Work within the parameters of their exiting online platform.
Strategy Overview
The strategy focused on auditing existing course materials to identify areas for improvement, ensuring a cohesive and professional visual identity. By refining the layouts and color usage while maintaining brand consistency, the updated design will enhance user experience, readability, and engagement.
The refresh also extended to marketing collateral for conferences, aligning all materials with the new visual direction to strengthen brand recognition. Implementation will be phased, incorporating user feedback for continuous refinement, ensuring the updated visuals are both functional and appealing across digital platforms and print materials.
