Uxbridge Farmers’ Market
Project Overview
The Uxbridge Farmers’ Market is a platform for local farmers, artisans, makers and bakers to share the fruits of their labour with new audiences. What began with a handful of local farmers has grown into an award-winning 50-Vendor Farmers’ Market and a beloved staple in the Uxbridge community. It is the go-to spot for fresh produce, local shopping, and family fun.
To celebrate its 25th anniversary, the market hosted a design contest for a new logo that reflects its core values of community, family, and fresh, Ontario-grown produce. The design needed to complement the market’s existing dark gray and dark brown backgrounds, but no other creative direction was provided.
I’m proud to share that my logo design was selected as the winner of the contest by the Uxbridge Farmers’ Market.
Strategy Overview
To deliver maximum value, I developed a comprehensive visual identity refresh that incorporates the new logo I designed. My approach included researching their existing website, social media presence, and the strategies of other local farmers' markets. This allowed me to create a strategy to ensure the Uxbridge Farmers' Market stands out while staying true to its core values.
The logo design emphasizes a clean, modern aesthetic with a touch of rustic nostalgia. The existing color palette (dark brown, gray) was taken into consideration to ensure the new logo works seamlessly on any background.
Complementary accent colors were introduced to add vibrant pops of color throughout the design.
Visual Identity
Logo Design
The primary logo shown here integrates both an icon and a wordmark. The icon has been customized with unique visuals and textures, and the wordmark has also been tailored for a distinctive look, with subtle adjustments to the ‘U’ and ‘I’.
Additionally, a wordmark, submark, and logo mark have been developed for various applications, including social media, web, and print, ensuring a consistent and cohesive brand identity across all platforms.
Supporting Elements
The patterns and icons offer a chance to bring cohesiveness and pops of color, and to enhance the brand's overall personality. They showcase various fruits and vegetables that represent local Ontario produce available at the market.
Designed for versatility, they can be used as backdrops or standalone elements across web and print materials. To demonstrate their real-world application, I provided mockups showcasing suggested uses and how they integrate seamlessly into the brand.
